Qaj™ is a packaging designed for beverages such as tea, whose target market is consumption inside Iran and export to other countries while preserving its authenticity and spreading it to the world. This product is designed based on the official history of tea cultivation in Iran (about a hundred years ago) during the Qajar era.
Tried to combine the history of this product in Iran with the market's current demand (modern designs suitable for the global market). So, instead of traditional and rich illustrations, we were inspired by the form and clothing of the people of that time, i.e., the typical hats of the Qajar and Safaviyeh eras (called Kolah Vaziri). Therefore, we design packaging that is modern, beautiful, and suitable for society's taste, that is, minimal design, and also carries its history in the form of appearance.
The body of this packaging can be produced in the form of multi-layer cardboard or metal sheet with matte coating by the rolling method. Both choices will have their own standards and details in the food industry. On the other hand, its cover lid is placed vertically inside and slides easily. A strap is also attached to the cap, which you just need to pull to open the package, and the lid comes out (this strap is like a pendant that used to be on top of a Kolah Vaziri).
The design on the package is created in the form of embossed printing, and all the necessary explanations about the packaging, like production and expiration date and other standard items, are printed on the bottom of the package. Also, its cap is sealed to the body through two transparent labels with the name of the manufacturer's brand, which opens when the product is ready to be used. The lid can be used as a measure or a cup to pour the contents of the package into it. Therefore, the remaining unused contents are returned to the container by placing the lid on the box.
This packaging is designed according to the use of its consumer in official and formal circumstances, meetings, and following modern urban life, inspired by its history in Iran.
The suggested designs shown in embossed print on the packages are:
- Simurgh, the legendary and ancient bird of Iran, which is excellent for hot and energetic beverages
- Tea plant design for cold and wet beverages
- The design of the famous mustaches of Iran's past eras (especially Qajar), which with a sense of humor refers to classic and formal beverages
In addition, the logo and the manufacturing company's name are placed on top of the embossed work in gold printing.
